Dame Emma-Jane Brown: Children’s Protective Clothing
Dame Emma-Jane Brown is something of a show-jumping legend. Dubbed the Bond Girl for her looks and her courage, in her 20 year career Emma became one of the most decorated British equestrians in our long and proud history in the sport representing Great Britain in the Nations Cup an impressive thirteen times.
After an allergy to horses prematurely ended her career she’s become an ambassador for the sport using her knowledge to design and launch Revo, a children’s protective clothing brand.
Since the London 2012 Olympics where team GB excelled in all equestrian disciplines, horse riding has enjoyed an increase in popularity. No longer the preserve of the county set, equestrianism now appeals to all and one of the best examples of this is the relationship between football and horse ownership.
Mick Channon, the former England and Southampton striker, is now a successful trainer, and Preston Owner Trevor Hemmings had more than just promotion to the Championship to celebrate this year after his horse Many Clouds won the Grand National, while Sir Alex Ferguson’s Rock of Gibraltar was voted European Horse of the Year in 2002.
The trend has continued with Michael Owen, Wayne Rooney, and John Terry. Horse ownership in the Premiership it seems is on the rise, for footballing families, it not just about going to the races but starting their children riding from an young age. However, it can be a daunting environment for those unaccustomed to horses.
“I see many parents leaning over the fence, nervously watching their child. They are happy to see them playing tennis, or going swimming, but all of a sudden they see them on this huge animal and naturally they become anxious. I’m a parent myself so I can understand it,” admits Emma- Jane Brown.
In fact, she believes that horses teach children and young people so many positive things, that she is campaigning to inspire the next generation to take up the sport. However, an important part of this is dealing with the fear and anxiety parents and children may have of being around horses.
It isn’t an easy task. No sport wants to admit it’s dangerous, but whereas other sports such as cricket, skateboarding, or BMX racing have developed wearable protection, horse-riding has, until recent years, been a little behind the times.
After years of development and testing, in which she involved a leading neurosurgeon, Revo a new, fashionable and wearable protective clothing range for children up to the age of 16 is now ready to be released.
“Revo is action clothes for action kids. I’ve been very passionate about it for years and have always wanted to try and keep kids protected from top to toe, especially on horseback, as that’s what I did as a successful professional show jumper.”
One of the biggest problems was eliminating the bulky design. “Who wants to put on a big body protector? Nobody wants their child sitting looking like a honey monster. You want your child to start off by getting a good position and posture. They will learn quicker that way. A child is always going to be nervous, even more so if their movement is restricted. So I thought, let’s see if we can create a range of protective clothing that’s not too hard and moulds to the body. We’ve come up with a design where the warmer you get, the more it moulds to the shape of your body.”
“We also thought that not every child will want to stick with riding, so we have created a range for universal use. Apart from the body protector, there’s funky blouson jackets and garments made in fabrics like denim, all with built in protection. The range is not heavy either and transfers to other kid’s activities like skateboarding, skiing or riding a bike.”
As you’d expect Emma is still very passionate for her own sport and the exceptional benefits it offers. “You witness an amazing transformation when a child takes up the sport. Once a child starts to ride, they don’t ever want to leave their pony. It’s a wonderful thing. Apart from enjoying the sport itself, they build a relationship with a pony and learn about things such as trust and self-discipline.”
“Feeding and looking after a pony is a big responsibility at an early age, but that is a really good tool for life.”
For anyone wishing to know more about getting into horse riding, horse ownership, or to buy Revo protective wear, Emma-Jane Brown can be personally contacted on 07990 001110 or contact her on firstname.lastname@example.org