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Fashion

Fashion Targets Breast Cancer

A partnership between fashion and charity, raising over £13.5 million to help fund lifesaving breast cancer research
Breast cancer is the most common of all cancers in the UK, with 50,000 women diagnosed every year and 1,000 women dying every month...

What is Fashion Targets Breast Cancer?

Launched by Ralph Lauren in 1994, Fashion Targets Breast Cancer unites the world of fashion as a force against breast cancer. The iconic campaign hit the UK in 1996, bringing the best of British style and talent to the fight.


 

Starting with the unmistakable target t-shirts that propelled the campaign into the public consciousness, Fashion Targets Breast Cancer has evolved into a uniquely powerful partnership between fashion and charity, raising in excess of £13.5 million to help fund lifesaving breast cancer research.

How does the campaign work?

Running annually each spring, the reveal of the poster faces marks the start of the six week campaign.

Supporting this is the incredible Fashion Targets Breast Cancer collection, featuring limited edition designs created by leading retailers – from Topshop to M&S – each with a 30% donation towards pioneering breast cancer research.

Campaign support

Previous campaign faces include some of the biggest names in fashion, such as Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Georgia May Jagger and Kylie Minogue.

The Fashion Targets Breast Cancer Collection includes designs from the following best-loved UK retailers: M&S, Topshop, River Island, Debenhams, Warehouse, Laura Ashley and Superga.

Why is the campaign important?

Today there are 550,000 people living with a diagnosis of this disease; taking in to account their loved ones, the number of people affected by breast cancer in the UK runs in to the millions.

Breast cancer is the most common of all cancers in the UK, with 50,000 women diagnosed every year and 1,000 women dying every month.

We need you to take action and Wear Your Support to stop breast cancer for good.

 

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