Ford Fiesta tops sales charts…
"The big ‘underperformer’ is Fiat"
It is only the fourth time ever that the UK market has surpassed the 2.5 million sales mark
The latest figures came out just last month, the Society of Motor Manufacturers and Traders claiming ‘Consumer confidence is very high – the highest since the recession thanks to wage growth, low interest rates, and reduced fuel prices’.
What’s more, the ‘Dieselgate’ scandal hasn’t significantly affected the popularity of diesel nor proved as crippling to Volkswagen sales as predicted. 48.3% of all new cars registered were diesel, compared to 48.8% petrol. Whilst Volkswagen clearly suffered a significant initial sales drop over the period of the scandal they had a good December 2015, and sales grew overall by 4% with both Golf and Polo currently in the top 10, mainly due to significant sales before the scandal.
In terms of other trends, the sale of premium cars is rising rapidly, with average transaction prices in the 21k-22k region, hybrids and electric vehicles are becoming more popular with increasing sales (although they only accounted for just 3% of sales in 2015, amounting to circa 78,000 cars in total), and 4 x 4 (crossover) vehicles sales are an increasingly popular trend.
So the car industry remains on a confident path for growth, the consequence being that the low budget niche brands like Chrysler are on the back foot as the bigger brands look set to thrive. The big ‘underperformer’ at present is Fiat – dipping 4% last year.
The top ten vehicle sales
1. Ford Fiesta –133,434 registrations in 2015
2. Vauxhall Corsa – 92,077 registrations in 2015
3. Ford Focus – 83,816 registrations in 2015
4. Volkswagen Golf – 73,409 registrations in 2015
5. Nissan Qashqai – 60,814 registrations in 2015
6. Volkswagen Polo – 54,900 registrations in 2015
7. Vauxhall Astra – 52,703 registrations in 2015
8. Audi A3 – 47,653 registrations in 2015
9. MINI – 47,076 registrations in 2015
10. Vauxhall Mokka – 45,399 registrations in 2015
Related Articles: 2015 Motors Round-up