The Audi TT
In 1998 when the original Audi TT was introduced, it brought with it a whole new design philosophy that was to carve the path for Audi’s current phenomenal success. Audi’s figures show that in 2013 the brand achieved best ever worldwide sales of 1,575,500 cars, an 8.3 per cent improvement over 2012. Sales in the UK increased by 14.9 per cent year-on-year to 142,020 cars, establishing another record, and elevating the brand to the lead position in sales terms in the premium sector for the first time.
Now, in its third generation, Audi has comprehensively updated and re-engineered the TT using its latest construction techniques, engine design know-how, and state of the art technology. At its pending official UK launch the car is available in either petrol or diesel engined options. The 230PS 2.0 litre TFSI petrol engined car comes in front-wheel-drive or quattro all-wheel-drive, whilst the diesel powered 2.0 TDI Ultra comes in two wheel drive only, with 184PS. This efficiency-focused TT combines 67.3mpg capability with CO2 output of just 110g/km, yet can also reach 62mph in 7.1 seconds and top out at 150mph.
In general we see a power increase of up to 14%, and emissions reduction of 11% compared to its predecessor. Overall new life cycle assessment figures show that each new car saves a staggering 5.5 tonnes of greenhouse gases over its entire life cycle and that doesn’t just include CO2 emissions, but takes account of the entire production process. Whilst many brands tend to focus only on performance and ride/handling technology in this class, it is reassuring to hear that Audi are giving such high priority to environmental issues along with it. More of that please!
- Kevin Haggarthy